Many local shop owners lack the resources and expertise to effectively market their businesses, which results in missed opportunities for brands to connect with consumers. This impacts the bottom line as consumers may be unaware of the products available at these shops.
We've been at it since 2016 and let's start by naming the elephant in the room: Your resellers aren't marketing specialists.
About 75% of local shops owners don’t have the time, money, knowledge, and appetite for conducting consistent marketing. It's a universal truth across all industries.
At the same time, 55% of brands struggle with increasing traffic to their brick-and-mortar shops.
And although brands try to help their brick-and-mortar resellers. 80% of marketing content created by these brands is never shared on social media by local shops. The reason for this? Downloading the content from online brand portals, sharing it to social media, and adding the correct social media texts is too complex and labor-intensive for local shop owners.
This is truly a missed opportunity.
You might know that end-consumers trust personalized and authentic marketing messages from the local businesses they know and trust more than your perfectly designed branded advertisements. But, as you probably experience daily, local shop owners don’t have the time, money, knowledge, and appetite for consistent marketing. Simply put: they are not marketing specialists.
Consequently, local end-consumers don’t know about the brands and products sold at the local shops, or they are not even aware of the existence of these local shops. And this hurts your bottom-line!
