Your campaign’s target audience is carefully defined by the brand that invited you to participate.
Each brand sets up its campaign by preselecting specific age ranges, interests, and audience characteristics that best match their marketing goals. These settings determine who will see your ads once the campaign is live. Next, we create the target audience.
Because this targeting is part of the campaign’s design, it’s considered a fixed element and cannot be changed afterward. This ensures that all participating resellers benefit from consistent, professional, and effective ad targeting that aligns with the brand’s overall strategy.
In short: the brand defines the audience — Embrosa makes sure your shop is represented within that audience as part of a strong, unified campaign.