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Why is my personal Facebook account requested during onboarding?

When onboarding, Facebook (Meta) always asks you to log in with your personal account. This step allows Meta to verify which permissions you have for specific Business Pages.

It’s a standard Meta security procedure designed to protect your Business Page and ensure that only users with the correct access can connect pages to third-party tools like Embrosa.

Your business stays protected, and you stay in control — Meta just makes sure the right person is connected.

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