If you want your shop or brand to show up professionally on Facebook, the first step is to create a Facebook Business Page.
This page is separate from your personal profile and lets you manage posts, ads, and insights under your business name — and connect it later to tools like the Embrosa App or Meta Business Suite.
A Facebook Page gives your business a public presence on Facebook.
It allows you to:
Post updates and photos as your shop or brand.
Run ads and access detailed performance insights.
Connect to Instagram and WhatsApp for cross-channel marketing.
Manage everything from one place inside Meta Business Suite.
In short — your Facebook Page is the foundation for all future social activity.
Make sure you have these ready:
A personal Facebook account (required to create the Page).
Your business name and a short description.
Profile and cover photos (ideally your logo and a banner image).
Contact details like address, phone number, and website.
Optional: a username (for example @YourShopName).
Log in to your personal Facebook account.
Go to Create a Facebook Page.
Enter your Page name, category, and description.
Example: Page name = “Optica Luna”, Category = “Eyewear shop”.
Click Create Page.
Add your profile photo (logo) and cover photo.
Fill in your About section with contact info, website, and opening hours.
Create a username (facebook.com/YourShopName) if available.
Add a call-to-action button like “Contact us”, “Book now”, or “Visit website”.
Open Meta Business Suite → Settings > Accounts > Pages → and check your Page is linked there.
Invite your team or marketing partner by adding them as Page access roles in Business Suite (e.g. admin, editor, advertiser).
That’s it — your Facebook Page is now live and ready to use.
Keep visuals consistent with your brand (logo, tone, colours).
Complete every section before sharing the Page — it builds trust.
Set a short and memorable username (handle).
Control who has Page access — always add trusted people through Business Suite.
Post some organic content first before running ads; it gives your Page credibility.
Once your Page is active, you can connect it to your Embrosa App account.
This allows you to:
Share brand campaigns and posts directly from Embrosa.
Approve or schedule organic posts made available by your brands.
Manage all your content in one simple place.
It’s a small setup step that makes your future marketing much easier.
Creating a Facebook Business Page only takes a few minutes, but it’s a powerful foundation for your digital presence.
Once it’s ready and linked to your Embrosa App, you can start posting, joining brand campaigns, and connecting with your local audience — all in one place.
It’s really that simple :)
