Joining a brand’s organic social media planning is one of the easiest ways to keep your shop visible online — without having to think about what to post next.
It helps you reach new customers, stay consistent on social media, and show that your store is active and trustworthy.
Reach customers where they are
Most people start their buying journey online. Whether it’s on Instagram, TikTok, YouTube, or Facebook, your potential customers are already scrolling and exploring eyewear options before they visit a store.
That’s your chance to stand out.
By joining a brand’s organic planning, you can show that your store offers high-quality eyewear brands.
Together with Embrosa, brands help your optical store stay visible — and relevant — exactly where your customers are.
Build trust through consistent posting
When potential customers visit your social media page, they’re not just looking at your products — they’re looking for trust. They want to see who you are, what your store looks like, and whether you’re active and professional.
If your page hasn’t been updated in a while, it can look like your store is no longer active. Regular posts show that you’re open, current, and engaged with your community.
Consistent posting builds credibility — and confidence.
We help you stay active (without the stress)
We understand how easy it is to fall behind on social media — busy days, no inspiration, or simply forgetting to post. That’s where the brand’s organic planning helps.
Here’s what it means:
Together with Embrosa, the brand creates a social media planning for you.
The brand decides if you have to approve the posts or if they will be posted automatically - and your shop will stay visible for the next three months.
There’s always room for your own personal posts, too.
So even if you forget to post something yourself, your page will still stay fresh with brand-approved, high-quality content that fits your shop.
The golden formula: personal photos + brand content
The best-performing social media mix combines authentic, personal posts with professional brand visuals.
That means:
Share photos of your team, your shop, or daily life — they don’t have to be perfect!
Mix them with brand posts featuring products you sell.
Embrosa provides a full set of professional photos and captions inside the Embrosa App.
You can use them anytime — or simply join the brand’s organic planning, and the posts will be scheduled for you automatically.
This combination keeps your social media authentic, attractive, and consistent — with minimal effort.
