To use Embrosa and share branded content or advertise on Facebook or Instagram, you need a few connected Meta tools.
Here’s how they work together and what each one does:
Your Facebook Business Page is the public page for your shop. It is what customers see when they find you on Facebook. You will need this page to connect your social media accounts to Embrosa.
Think of it as your shop window – it’s where people see your posts, ads, and updates.
The Meta Business Suite is where you manage everything for your Facebook and Instagram accounts.
Here you can:
Create and schedule posts
Reply to comments and messages
Manage your ads, ad accounts and payment methods
People who have access (Page level)
Check insights and performance
You can access it via business.facebook.com or the Meta Business Suite app.
This is your main workspace for daily activity.
The Meta Business Portfolio (previously called Business Manager) keeps everything organized and secure behind the scenes.
It contains:
Your Facebook Page and Instagram account
Ad accounts and payment methods
People and partners who have access (Business Portfolio level)
Verification and permissions
You can access it via business.facebook.com/settings
You don’t post from here – it’s the structure that holds everything together.
Your Business Portfolio holds the structure and permissions.
Your Business Suite is where you create and manage your activity.
Your Business Page is what your customers see.
In short:
You need a Facebook Business Page to connect to Embrosa.
You will use Meta Business Suite to manage your posts and messages.
And your Meta Business Portfolio quietly runs in the background to keep everything connected and secure.
