Knowing the difference between Posts and Ads helps you understand how your content reaches people — and how Embrosa supports both ways.
In short: Posts are organic, unpaid content on your social media pages, while Ads are paid promotions that reach a larger audience.
Posts – organic messages on your social media timeline
A post is content you share on your Facebook or Instagram page for free.
It appears in your followers’ feed or when someone visits your page.
Features:
Appears in your followers’ timeline
Purpose: to inform, inspire, entertain, or engage
Reach is limited to your followers and anyone who shares or reacts to it
Ads – paid promotions that reach a wider audience
An ad is a paid content item that is boosted beyond your followers, set up through an advertising platform — like us, Embrosa.
Features:
Always includes a media budget paid by the brand (not by you as a reseller)
Reaches people outside your followers
Uses location-based targeting around your store
Labeled as “sponsored” or “advertisement” on social media
In short:
Posts help you stay active and build your local community, while ads help your brand reach new local customers. Embrosa manages both, so your marketing works together seamlessly to reach the highest success rate.