A Meta business portfolio helps you manage everything for your shop or brand in one place — your Facebook Pages, Instagram accounts, ad accounts, product catalogs, and more. It keeps things organized and lets you work easily with others through Meta Business Suite.
Here’s how it works
Before you start, make sure you have a personal Facebook account. You’ll use it to sign in and create your business portfolio.
A few things to know:
You can create up to 2 business portfolios yourself (but you can belong to more if others invite you).
Permissions set inside a portfolio always override any other permissions.
Use the same browser link — business.facebook.com — to log in or manage your portfolio anytime.
Creating your business portfolio:
Go to business.facebook.com on your computer. You can use this same address to log in to Meta Business Suite. Already have access? Click the drop-down menu at the top of the left-hand side and move straight to step 4.
Click Create account.
Log in with your personal Facebook account. If you don’t have one yet, create it first.
Choose Create a business portfolio.
Fill in your business details:
Business Portfolio name: Use your public business or organization name (no special characters).
Your name
Business email: This will be used for Meta communication, not shown to customers.
Click Submit or Create.
You’ll receive an email — confirm your business email address to activate your portfolio.
That’s it! Once it’s created, you can start connecting all your business assets:
You can also invite other people to join your portfolio and assign them the right assets to work on.
Working with others
If you collaborate with an agency, consultant, or marketing partner, you can add them as a partner in your business portfolio. This gives them controlled access to specific assets or lets them request access when needed.
Why it matters
Keeping everything under one business portfolio gives you more control, better security, and a clear overview of who has access to what. It also makes collaboration smoother — everyone works from the same central space.
It’s really that simple — one setup, one login, and your Facebook and Instagram tools stay neatly organized.
—> Read the original Meta article here.
