Yes — if you want your post to appear on both Facebook and Instagram, you’ll need to share it twice.
Here’s how it works
Each platform (Facebook and Instagram) is managed individually in the Embrosa App.
That means when you plan or share a content item, you’ll need to schedule it once for Facebook and once for Instagram.
This ensures that both posts are optimized for their specific platforms — keeping your visuals sharp and captions fitting the right format.
Note: If you’re scheduling, simply repeat the same post and choose the other channel during the sharing step.