Hyper-local marketing focuses on people near their physical points of sale, increasing the likelihood of in-store visits and purchases.
It's more focused. Going hyper-local puts you in the spotlight of people who are actually near your brick-and-mortar locations—making them more likely to drop by and make a purchase;
It's more cost-efficient. After all, brands don't spend the advertising budget on areas without resellers or points of sale;
It's cheaper. Online advertising pricing is determined through an auction system. Due to lower local competition, advertising rates are lower.
It's more impactful. There is greater trust from end consumers in a message delivered by a local reseller whom they know and trust, as opposed to one presented by a brand.
It's more personal. When campaigns feature locally recognizable shops and resellers, it helps keep local shops top of mind and attract more visitors.
It's more engaging. People simply click and comment more on ads and posts featuring locally famous resellers.
